The PR firm Purpose is working on overthrowing the Assad government of Syria.

From Alternet:

Best known for its work on liberal social issues with well-funded progressive clients like the ACLU and the police reform group, Campaign Zero, the New York- and London-based public relations firm Purpose promises to deliver creatively executed campaigns that produce either a “behavior change,” “perception change,” “policy change” or “infrastructure change.” As the Syrian conflict entered its third year, this company was ready to effect a regime change.

Who funds the campaign?

Though The Syria Campaign claims to “refuse funding from any party to the conflict in Syria,” it was founded and is sustained with generous financial assistance from one of the most influential exile figures of the opposition, Ayman Asfari, the U.K.-based CEO of the British oil and gas supply company Petrofac Limited. Asfari is worth $1.2 billion and owns about one-fifth of the shares of his company, which boasts 18,000 employees and close to $7 billion in annual revenues.